![]() The spots feature the new face of Paul Masse, Michelle Masse, that we introduced in a DDL Blog Meet Michelle Masse you can read here. We rounded it out with a solid target Cox Cable schedule with a lot of reach and frequency.Ĭheck out the television and website spots the talented Star Trak produced and edited to help make this campaign possible. A significant push was placed on early morning news and syndicated programming like Modern Family and Big Bang Theory. Traditionally we combined live reads with local radio personalities, as well as broadcast stations like WJAR, WPRI and CW28. Across the board we are aiming to target auto buyers in the market that are environmentally conscious and fall in between age 25-49.ĭDL Advertising placed social and digital advertising with video and static ads used or lead generation forms, dynamic display and cross platform advertising. These are a mix of the graphics our team has designed to use during this promotion. in the US, 30 percent of the vehicle buyers polled reported that they considered purchasing an EV, but only 3 percent actually did so.* We combined a number of different forms of media to help advertise this message. Especially because according to recent reports by McKinsey & CO. We performed extensive research to target the right people. Paul Masse received close to 250 Bolt’s and needed to raise awareness to the public that if you were in the market for an electric car Paul Masse was the place to shop for one. Which is known as the car that has completely reinvented what an electric vehicle can be. One campaign we are proud to be involved in is the promotion and push of the Bolt EV. We work hand in hand with several people at the dealership helping promote their brand as a whole, their exceptional service and any special objectives on a need be basis. Our team works with Paul Masse as an extension of the great team they already have. They pride themselves on their One Price guarantee which surrounds almost all of their media campaigns. After college, I wasn’t comfortable being the face of the dealership, but my family slowly. When asked how she feels about her new role as face of the dealership and how the change came about, Michelle is reflective: My dad had suggested I do this for some time now. They have been in business 25 years and have three locations. Michelle Masse is the new face of the Paul Masse trio of dealerships. As well as a great selection of pre-owned and certified vehicles. Paul Masse Chevrolet is a family owned car dealership with a large selection of new Chevrolet, GMC and Buick cars and trucks.
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